With its new privacy policy, TikTok intends to collect users’ biometric data as well as face prints

TikTok, the ByteDance owned Video Sharing Platform, recently updated their terms of privacy policy, and Privacy Experts say it’s “creepy”. TikTok introduced a new section in their privacy policy, stating that the application “may collect user’s biometric identifiers & biometric information” exclusively for U.S users. 

This “biometric information” includes face & voice prints of U.S users. 

TikTok in a statement said “We may collect information about the images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content.” 

The video sharing platform, TikTok further added “We may collect this information to enable special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations” to explain the rationale behind this new update. 

Users can spot the newly added section under the Privacy Policy subheading “Images and Audio Information.” Even though TikTok did clarify that in order to enable this new feature, the application will ask for the user’s consent. However, it does not really explain the need to introduce such a feature. 

And various Privacy advocates, define this new feature to be “creepy.”

It is worth noting here that TikTok has already been accused of collecting users’ data without their consent, which is against users’ privacy. Due to this, several American states obliged TikTok to augment the transparency of its privacy policy. 

TikTok, the video sharing platform was banned in India last year over the allegations of inappropriate data collection of users data & sharing it with other Chinese Departments. 

Further, a report by Chinese internet watchdog mentioned that several companies including ByteDance, Baidu, Kuaishou collect users’ data, in an unprofessional way without even letting users know about this. 

As a result of which TikTok finally came forward to reveal its “under the hood privacy sections”. 

As of now, this is the least we know about TikTok privacy policies, since the video sharing platform didn’t share much details about its “terms of privacy policy.”

Chetna Singh

Chetna Singh

A biblomaniac, with utmost love for reading, writing and painting. An asthete and altruistic.

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