There are a total of 2541 million smartphone users in this world. Out of this, Indians constitute 19.7%. This is considered a large customer base for the smartphone companies. There are 502.2 million Indian users, having 502.2 million devices. Imagine the customer base that is there in India. The only country that has a bigger customer base is China, with 851.2 million users. Smartphone companies therefore focus mainly on these two countries. According IDC report of Q2 this year, Xiaomi is in first place while Samsung is gathering second position and stepping back to Vivo.
The Indian Market “Funda”
The “funda” of the Indian market is very simple. All they want is the best value-for-money product. According to a survey, it was found that maximum Indians have smartphones that cost below the price of Rs 25,000. This is why the company that always leads the shipments in India is always Xiaomi. The second, third, fourth positions are further acquired by other companies such as Vivo, Realme, Samsung etc which provide cheap to middle range priced phones.
I know for sure, that every single person that is reading this article either has a Xiaomi phone or has a family member that owns it. This is the popularity or expansion of Xiaomi phones in the Indian market. Xiaomi phones at a price below Rs 20,000 provide the latest features, be it the processor, the camera, or the battery, they have it all. This is why in every quarter, Xiaomi stays the unbeaten champion with the maximum number of shipments in India.
Samsung Beats Vivo
The second, third, fourth positions are further acquired by other companies such as Vivo, Realme, Samsung etc which provide cheap to middle range priced phones. This time though, Samsung, a company that supplies middle-range priced phones, beat Vivo, a company that provides cheap range priced phones.
The reason for it is quite simple and easy to guess, the M-SERIES. Only because of the launch of M-series which is produced in India, this is possible. The M-series phones are priced at an exceptionally low point similar to that of Xiaomi. They again give the users the “value-for-money” factor that Indians look out for. This is only one of the reasons though.
Make in India
Another credit should go to the “Make in India” campaign. Telling it from my own experience, I have seen people buying Samsung and not Vivo or even Xiaomi because Samsung M-series are made in India. This campaign was started by our honorable Prime Minister, Mr. Narendra Modi. This campaign surely has a hand in boosting the sales of Samsung and also discouraging the Indian buyers to buy the Chinese products.
Well this is just the start, let us all hope that Samsung even outnumbers Xiaomi.