In a major announcement made today, Chinese brands OnePlus and OPPO, both of which are owned by BBK Electronics have merged into a single unit. The announcement was made by the CEO and co-founder of OnePlus, Pete Lau through a forum post. This news comes with no surprise after we saw the merging of R&D faculties of both the brands last year.
Later it was also confirmed by the brands that after the merging, the smartphones by OnePlus will run on OxygenOS as reported by MySmartPrice and Lau even said that the mergence will lead to more stable and faster updates in OnePlus devices on the software front. It is to be noted that the integration will lead to OnePlus being a sub-brand to OPPO as reported by several media. The announcement wasn’t expected to be made this soon as recently OnePlus had rolled out its new smartphone – the Nord CE.
Lau further said, “As for the OnePlus brand — we will continue to operate independently, focused on providing you with the best possible products and experience as we have always done.” The idea behind this mergence appears to be that there will be greater cooperation and efficiency between both the brands if they work together as a single unit.
As stated by the brands both OnePlus and OPPO will continue to work on their own even after the integration as independent bodies. The brands believe that the integration will eventually lead to the development of products with better quality and features because the resource availability will increase after the mergence.
It is to be noted that OnePlus will still be involved independently in interacting and organizing events for their users through their social media platforms and channels and will be launching the products developed as well. Keeping all these things in mind, the functionality of OnePlus will continue to be similar to what was before the mergence with OPPO. Still it will be interesting to see what developments happen in the future as a result of this integration.