Carl Pei, the ex co-founder of OnePlus, has announced his entry into the Indian market through Flipkart, by launching his new company, Nothing with the first product “Nothing Ear 1” earbuds into the market. This product was confirmed to be debuting in June 2021 but due to some technical issues and some details that were still left to be finalised, there was a delay in the launch. The company has made no official communication about the announcement or the device’s specifications, but the device will be launching in the near future.
Manu Sharma, the Vice-President of Nothing India, said that people should not feel bored about new technology and the new earbuds which they are launching would be for the people who could feel excited again. And, certainly so, it has created a big buzz and hype around the potential customers in the Indian market and it is evident that the audience can’t wait to get their hands on the new product.
The Nothing Ear 1 is a product which will feature a new design from the conventional earphones and promises a high quality sound from its speakers. The product will also be designed in collaboration with Swedish Audio House Teenage Engineering. “Design is top-secret but what I can tell you is the earbuds combine transparency, iconic form, refined functionality, Artistry, craftsmanship and confidence.”, said Carl Pei.
India is one of the fastest growing audio device markets in the world and is expanding rapidly on the back of work from home culture and customers seeking high performance.Rakesh Krishnan, Electronics Senior Director, Flipkart
The Flipkart pan-India supply channels will be crucial for reaching the customers and them having a superior product experience.Manu Sharma, VP, Nothing India
The best news for potential buyers and customers would be that they would not have to worry about leaving their houses to get their hands on the product as their partnership with Flipkart means they can order it online and have it delivered to their doorsteps.