Facebook had introduced Oculus in 2016. Now, in its Oculus virtual reality (VR) headsets, Facebook has begun testing advertisements. According to a statement released by the firm on Wednesday, ads experiment for the Oculus Quest VR system will begin in the next few weeks with Blaston from Resolution Games and a few other developers.
“We are excited to share a look at the next phase of that exploration: a small test of in-headset ads,” said the social network. Facebook said that it will begin testing advertisements in the Oculus mobile app, providing developers with a new opportunity to promote their virtual reality apps. This is currently a test with a few applications. Facebook has stated that it will offer additional information on when advertisements will be available throughout the Oculus Platform and in the Oculus phone app.
The addition of ads on the Oculus Platform doesn’t change our privacy or advertising policies, the company stated
“We do not use information processed and stored locally on your headset to target ads. Processing and storing information on the device means it doesn’t leave your headset or reach Facebook servers, so it can’t be used for advertising.”Facebook
Almost 10,000 Facebook workers work in the augmented and virtual reality (AR/VR) laboratories, accounting for nearly a fifth of the company’s entire staff, indicating that the social network has placed a significant bet on the immersive technology, according to the reports.
According to recent research, Facebook-owned Oculus virtual reality (VR) headsets accounted for 53% of extended reality (XR) headset shipments in 2020, down 9% year over year. Oculus was represented by three headsets on the top five XR gadgets list. It also topped the list.
Social Media Giant Facebook’s CEO Mark Zuckerberg has stated that he has an aim to bring more realistic digital avatars to users of virtual reality headsets with eye and facial monitoring in order to improve the device’s social experience.